Australia has big love for festivals with so many to choose from depending on what type of music you're into. The soul scene particularly is gearing up for a great festival year, with this months 'Bluesfest' in Bryon Bay (spread over 4 days) and of course the recent announcement of 'Soulfest' (Australia's first ever Neo Soul, Jazz & Hip Hop Festival) coming up in October.
There are also many great festivals held across the globe each year, but for me the 'ultimate festival' is a music industry one called SXSW held in Austin Texas every year.
Since my last visit back in 2007 SXSW has grown in a major way. An industry festival for not only music but also film and multimedia. SXSW 2014 was by far the biggest one to date with not only the up and coming acts from across the USA and the world showcasing but even the big artists wanting a piece of the action. I was there for the Music part of the festival alone which kicked off on 11th March through to 16th March 2014.
Spread across the whole city of Austin, the place is a buzz with events, showcases, marketing and of course great music everywhere you look. It's almost hard to plan your experience before you get there. With that in mind a rough schedule of where I would be and an open mind to take on whatever exciting spur of the moment experience came my way. I experienced the Ultimate Music Industry Festival.
Stay tuned to the Dj Liche Blog for more images (like this cool marketing poster painted on a wall of a building for Childish Gambino's new album), plus videos of my experiences.
I also want to say a very special thank you to my Houston/Austin crew Jeremy, Lauren, Edna, Kenny, Jeff & Mike for making this a truly 'awesome' ;) SXSW.